11 Jul Trends musicians and artists would cam to the broadcast applications about the “pattern with the expensive diamonds” one Ayer wanted to begin
On top of that, new agencies advised offering muslima mobile tales and you can people pictures in order to chosen periodicals and click which may strengthen the link between expensive diamonds and you will love. .
With its 1947 method bundle, new advertisements agency . intricate a delicate program one to incorporated organizing to possess lecturers to see highest schools nationwide. "All these lectures revolve within the diamond gemstone, and they are getting a huge number of ladies in their assemblies, kinds and relaxed conferences in our top academic institutions," new service explained within the good memorandum to help you De- Beers. The fresh new company had structured, for the 1946, a weekly services titled "Hollywood Personalities," and that provided 125 top hit that have definitions of the diamonds worn of the stars.