04 Aug Lego to remove intercourse prejudice from the toys immediately following conclusions out-of kid questionnaire
A kid model plays which have Lego. The brand new toymaker told you it had been working to remove gender prejudice away from its product lines.
A child model takes on that have Lego. The new toymaker told you it actually was working to clean out intercourse bias regarding their products.
Lego has established it does try to lose gender stereotypes off the playthings immediately following a global questionnaire the company commissioned located attitudes to play and you will coming careers are irregular and you can limiting.
Boffins found that when you're females were becoming more sure and you will eager to take part in a wide range of issues, the same wasn't true of people.
Seventy-you to definitely % out-of people surveyed dreadful they'd be made enjoyable regarding when they played with whatever they referred to as “girls' playthings” – an anxiety common of the its moms and dads. “Parents much more alarmed you to its sons is teased than just the girl having playing with playthings of other gender,” told you Madeline Di Nonno, the principle exec of your own Geena Davis Institute on Sex during the News, which used the study.
“But it's including you to definitely behaviours regarding the guys are valued a great deal more extremely inside the society,” said Di Nonno.