02 Aug Cannes Lions: Tinder, Sinyi Realty pick up enjoyment fantastic Prix
Dove Men+Care and Coca-Cola among silver Lions champions.
72andSunny won the Grand Prix in enjoyment from the Cannes Lions event with regards to their work Swipe nights for Tinder.
Swipe nights, developed together with creation providers m ss ng p eces, is an entertaining experiences enabling users to “choose their very own adventure” on Tinder app. The story employs every night out with family, which turns terrible after it gets evident globally could stop. Visitors swipe on choices in the games, and Tinder matches
Dentsu mcgarrybowen Taiwan in addition nabbed the Great Prix for the brand movie for Sinyi Realty, “In Love People Trust.” The work was developed responding to Taiwan’s divorce proceedings rates, that has surpassed the relationship speed, ranking first-in Asia and 2nd globally.
When you look at the movies, a woman whom operates in the domestic Registration company counts the numbers of marriages and divorces daily, shedding faith in enduring enjoy. She satisfies a grandfather exactly who however keeps their partner in the heart after dropping the girl, which inspires this lady to place belief in marriage once more.
Inside the U.S., Unilever’s Dove Men+Care won a silver Lion for the venture modifying Papa customs Through pop music traditions With Dads.
Entertainment for Music
The state film from Prettybird for Lil Nas X and Billy Ray Cyrus’ Old city street, claimed the fantastic Prix for the U.S.