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Click walla targets Asians with company and dating

One the initial portals to a target the Asian community is defined to introduce month that is next.

Supported by both LootLab and incubator NewMedia SPARK, clickwalla.com (previously called Netwalla - see Revolution, 15 March, p10) will target mainly 18 to 23-year-olds.

The website assimilates information that is relevant the Asian community, such as for example company associates, through the aggregation of offline information showcased in Lootis the Asian Business Directory.

It will protect areas such as for example entertainment, travel, fashion and life style, finance and news. This can have both A british dimension that is asian well as content appropriate to the Indian sub-continent. The website will even offer matrimonial and services that are dating.

Leader Bundeep Rangar stated that the website may be put into different parts based on language, geography and faith. He stated: "there is a risk that folks group the Asian community completely; it really is like classifying Europeans as you type of individual. There are plenty of forms of teams, including Hindus and Muslims, therefore we would you like to appeal to all."